Innovative: WPP Annual Report

What is the first thought that comes to your mind when you are told to read a detailed report? If you are like most people(including myself), you put it off or find other things to preoccupy yourself with. What if you found out that you didn't have to read the whole thing? That you could watch and listen as well:

The 2009 WPP Digital Annual report takes home today's innovative badge. Here's why: the thought behind the process of putting that report clearly appreciates the time and attention span of its readers. WPP is a leading communications service group that offers services in Advertising, Media, PR, Branding, Healthcare, and Digital (among others). What does that mean to investors? They want to know that this organization is good at what it does. My verdict is that it must be if it can come up with a creative way to sell itself. The report gets an innovative badge instead of a digital one because it combines interactivity, design and multimedia to create a report that is actually fun to read.

hiatus

Excuse the self-imposed hiatus. I've been creating a website and it has literally taken all my "internet time." If it was up to me I'd be a millionaire vacationing in Hawaii but I'm not and I'm looking for a job. The APG course was great my team won a prize.


Just in case you're interested, hiring, "should-be-doing-work-but-is-reading blogs-instead" drop me a line and prove i'm not the only one who reads this thing. ref code: "cookies"
haha, I joke...no really.


my website is at: The Best Website In The World

Thanks!