In hindsight, my last post might have come off as a little anti-digital. But what sense would that make if it was written by a self-proclaimed digital native? I'll clear things up by saying I am not anti-digital just pro integrated. After all we live in an offline world. Or do we? The answer to that is that we live in both worlds. And that's why we should take into account the mass coverage of TV, local appeal of radio and well...the customized approach of digital (variants: dee.gee.tul, dee.ji.TAL)
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