OXO-factor

Yesterday, what started as an annoying online display ad for me (enabled music) turned out into a cute microsite  and YouTube channel. OXO, the popular stock cube/liquid/granules found in your local supermarket has taken a spin with its name in “The OXO Factor” campaign by MCBD. Families are being encouraged to film themselves for a chance to win £10,000 and the opportunity to star in a TV ad during “the final of this year’s X-factor.” It’s nothing new but I like the idea of following a script, it made me want to watch the different rendition. 

 

You can check out the script here. It’s interesting to note the different look its competitor, Knorr, is going for. A higher priced good with a elegant website to match. I use both products and they are equally good.