Wednesday, July 7, 2010

Design: The Menu

How many times have you ordered for something in a restaurant? How many times have you taken notice of the menu? A menu speaks volumes. Not only does it show what the restaurant/cafe offers, it also enhances the ambiance of the place. When I sit down and reach for the menu, I like to be wowed.  Sometimes the menu comes in simple A4 paper with regular typeface. Straightforward and...boring. And then there's  the "all over the place"menu (my favorite type, when done properly). You can find good examples from the following restaurants: Islands, TGIF, Denny's

don't forget drink menus:
Make no mistake, whether it is all over the place or subtle, menu design plays an important role in meal selection. Today, I'd like to pay homage to the menu. What would life be like without the picturesque menu? A printed piece of work that taps into our imagination and tantalizes our appetites. I'm currently working on a menu for a restaurant. They are in the process of updating an old menu and are asking for a new look to go with their new dishes. Watch this space for a sample of their new menu :)

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