Tuesday, May 12, 2009

Dove, Lynx/Axe & Unilever

Everybody has probably seen the Dove ads a couple of times. Hats off to Ogilvy for providing a fresh new perspective on beauty (as it is represented in advertising) with the Campaign For Real Beauty. I commend Dove for taking the further steps by creating the Dove Self Esteem Fund. There’s no doubt that the brand values are reflected in the campaigns.

But I’m curious as to how Unilever (papa/mama bear) explains itself to consumers (or if we are being imaginative, bitter rival agencies/competitors) who post videos like the one below:

Especially when it is a response to an ad originally made by Dove:

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