Friday, May 8, 2009

Lemonade out of cards?

Ad Land has experienced a number of job losses over the last few months -- and I was on the receiving end of it in February.
At the back of my mind, I couldn't help but wonder if it was all an excuse -- a reason to shield the salary margin for top management or perhaps a chance for backstabbing employees to push their fellow coworkers off the cliff (false & unfair annual reviews come to mind). But I suppose there are valid reasons on the side of employers. Economists are very familiar with this game, "maximization of utility" is the term. Everyone is out for themselves, all in the name of personal satisfaction.

Yesterday, this post by AdFreak put things into perspective. Cards of Change is a database of old business cards that might no longer see the light of day but, in the light of optimism, the former owners share their stories:

Our mission is to collect as many business cards and stories of positive change of people who have recently been laid off and connect them with new opportunities from potential employers, business partners and people who make the effort to look on the bright side of life.

I like it. It's a fresh idea, might not be the no.1 job source but it's thoughtful and tactful.

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