Monday, June 21, 2010

Introducing: Digital Mondays

After the 7 month hiatus, I am happy to say that my blog is back! It just seems like the right thing to do and a good reason to keep me up to speed on new developments.

Since my last blog post, mobile apps have taken center stage in the world of interactivity. But I'll spare you a post about apps to focus on a campaign I came across this morning on YouTube: "My Movie Pitch" sponsored by American Express & Tribeca Film.

While my initial interest in this campaign stemmed from my fascination with movie making and the processes involved (I wanted to be a film director at age's never too late), I am even more interested because of the mastermind behind it -- American Express. Everyday, I go through a number of websites. Websites by brands, people and what have you (robots in outer space?) and I usually take a screen capture of the sites that stand out. A couple of months ago, Open Forum was one of them. Open Forum is a social networking site created by American Express. In words of the company, Open Forum is "a social media site and resource center for business owners." You can learn more about it here or visit the website.

I'm not going to say this campaign makes me want to go register for a card but I am impressed at how subtle and classy the brand goes about with its digital promotion. If film making isn't your thing, you can visit other channels sponsored by American Express. Less focus on the brand and more on the individuals who just might register for it...that's what I'm talking about.

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